Discos
Spring 2023
Discos is a conceptual branding project done in Identity Systems I under Professor Vic Rodriguez Tang.
Discos is a gourmet cereal brand that serves the modern working-class American by providing a protein-packed, energy-fueling, and delicious start to the day. Playing off the whimsical nature of cereal products on the current market, Discos was designed to bring childlike fun back into eating breakfast, without compromising nutritional needs.
Through this project, I was challenged to not only design branding materials but also conceptualize a well-developed brand personality, conduct market research, identify the client’s goals, and pinpoint the brand’s target audience.