Hai Road Leadership Conference
Hai Hospitality - Summer 2024
Hai Road is Hai Hospitality’s annual leadership conference held in Dallas, Texas. The event aimed to act on the company’s values of Authenticity, Collaboration, Inspiration, and Evolution. Approaching this design challenge, I wanted to create a visual language for the event that played upon feelings of classic nostalgia and brand pride, to celebrate the journey of coming together with other hospitality leaders from across the country.
Included: illustration system, custom lettering, printed agenda, signage, t-shirt, photo backdrop, lanyard badge